by Mike Moran Image by Jill Clardy via Flickr I frequently advise clients that the secret to successful search engine optimization is to have content that people really want to find. And, beyond SEO, the secret to a successful site is that the same content makes prospective buyers want to read it, and it persuades them to buy what you are selling. It sounds simple, and for some companies, it is simple, but we often make things more complicated than they are.