Voice is one of the most important elements of a successful blog . Period. Without voice, new arrivals to your blog won't read beyond the first paragraph. Give your readers a strong voice, though, and they won't be able to keep their hot little fingers off that RSS button. But what is voice, exactly? And how can you make it come through in your blog? You probably think of people you know as having a deep voice, or a squeaky voice, or a soft voice.