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.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising
March 25, 2010, 8:02 am.Fox Networks (pronounced "dot-fox"), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital world, today unveiled the findings of a ground-breaking U.K. study. The study, commissioned by online video specialist .Fox, used comScore's single-source panel methodology to confirm that video and display advertising are effective at driving significant uplift in site visitation and advertiser search queries,
