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.Fox Networks and comScore Unveil Research About Branding Impact of Online Advertising
March 28, 2010, 8:49 am
Last week, .Fox Networks (pronounced "dot-fox") and comScore unveiled the findings of a ground-breaking U.K. study at the Advertising Research Foundation's 2010 conference in New York. The study found that video and display advertising are effective at driving significant uplift in site visits and advertiser search queries.
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