"I got up so tight I couldn't unwind'I saw so much I broke my mind'I just dropped in to see what condition my condition was in."   Kenny Rogers If you don't know what movie this picture is from, shame on you :.) Let me tell you about an SEO gig I didn't get.  I was told the reason why was that I couldn't show the prospect that I had done SEO a site that had an obvious big $$$ keyword (e.g. shoes) at the top of Google.