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Goal Involvement Analogy: "Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result"
March 24, 2010, 4:42 pmGoogle have announced this week at SES New York the introduction of AdWords Search Funnels . This led me to think of a quote which was on Twitter a while ago, (I think was from Chris Lake - correct me if I'm wrong though): "Conversion Attribution is Like Selling Xabi Alonso & Hoping for the Same Result" . Image credit: Flickr Even if you don't know anything about football,
