

News Archive
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Good News For Facebook: Virtual Stuff "To Make Billions"
December 30, 2009, 12:08 pmFacebook - along with a few other social sites and the developers of games for them - may be in for a great few years. Certain experts believe that the business of virtual goods is going to take off in a big and very profitable way.
Here's the opening line of a new article from the BBC: "Virtual goods such as weapons or digital bottles of champagne traded in the US could be worth up to $5bn in the next five years . . ." Which would correspond to a whole lot of nonphysical stuff, if you consider that transaction prices are often in the $1-$2 range.
Still, the BBC interviewed Jeremy Liew of Lightspeed Venture Partners, Playfish's Tom Sarris, and a casual gamer on its path to that conclusion. Plus, there are the recent deals involving Zynga and Playfish to consider ($180 million and $400 million changed hands), along with the fact that Asia's virtual goods market is already worth around $5 billion.
Toss in Facebook's semi-sporadic support for its payment system and the new Preferred Developer Consultant Program, and it's not hard to imagine that a great deal of growth in the virtual goods space is indeed possible.
Sarris addressed critics by saying, "The way we look at it is it's no different from paying money to go and see a movie or rent a DVD. What you are paying for is the experience and that notion of entertainment."
Related Articles:
> Facebook's Merry Christmas: Becomes Most Visited Site
> Using Facebook Traffic To Drive Brand Loyalty
> Opera: Facebook Most Popular Mobile Site In Africa




