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Google Adds Mobile Features to DoubleClick for Advertisers
August 17, 2010, 2:43 pmGoogle has introduced some mobile ad serving features in DoubleClick for Advertisers (DFA), which lets advertisers and agencies traffic mobile ad campaigns alongside the rest of their online advertising campaigns. Advertisers can serve mobile ads in DFA and a variety of mobile platforms. "Trafficking mobile ads in DFA is easy," says Product Manager Alex Gawley. "You use the same process as you would for any campaign in DFA.
