

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Google Buys Game Company Slide
August 6, 2010, 12:24 pmUpdate: Right on schedule, Google has now formally announced its acquisition of Slide. On the company's oficial blog, David Glazer says:
For Google, the web is about people, and we’re working to develop open, transparent and interesting (and fun!) ways to allow our users to take full advantage of how technology can bring them closer to friends and family and provide useful information just for them.
Slide has already created compelling social experiences for tens of millions of people across many platforms, and we’ve already built strong social elements into products like Gmail, Docs, Blogger, Picasa and YouTube. As the Slide team joins Google, we’ll be investing even more to make Google services socially aware and expand these capabilities for our users across the web.
Original Article: TechCrunch is reporting that Google has agreed to acquire game company Slide, which makes games like SuperPoke Pets, SPP Ranch, Top Fish, SuperPocus Academy of Magic, FunSpace, Top Friends, and SuperPoke. The price? A reported $182 million.
The publication says the deal isn't supposed to be announced until Friday, so I'm guessing we'll have more details then.
Google buying a game company is not exactly a surprise. Last week, the Wall Street Journal reported that Google was in talks with three more game companies - Playdom, EA's Playfish, and Zynga.

There has been a lot made of Google's plans to take on Facebook in the social media space (beyond the company's existing products), and games have been expected to be at least one part of the strategy. An acquisition like this would appear to confirm this, as Slide's games are already present on Facebook.
It will be interesting to see just how far Google is going to take this gaming initiative - how many acquisitions in this space the company will make.
TechCrunch reported earlier that Google's Vic Gundotra has taken the lead in Google's social media strategy. I suspect that Android and Google TV will play heavily into the company's plans - they are certainly a couple of weapons that Facebook doesn't have.




