For the last 8 months (since November of 2009 ), Google has been spoke about the new search engine algorithm known as "Google Caffeine". For months everyone in the search engine optimization industry and world has had theories of what will change (although Google has given hints in the past) but we all still were holding our breaths to an extent. Well, on June 8, 2010 Google finally announced that the Google Caffeine update is 100% active!