I'm not going to add any context to this quote from a Google employee-it would totally ruin the buzz you'll feel for the rest of the day! I can assure you that the last thing we want is for the business who hires the best SEO to win a better slot. But, the SEOs are, unfortunately, pretty good at what they do, and so sometimes they out smart us . And that, my friend, is something you should send to the next prospective client that asks,