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Google Continues Experimenting with Different Ad Strategies
June 30, 2010, 9:33 amAccording to the Wall Street Journal , YouTube is looking to launch skippable ads in YouTube videos later in the year. Google reportedly talked about this in a press conference at its "Real-time Bidding, Banner Ads, Googles Newest Big Business and Burgers" event. WSJ quotes senior product manager Baljeet Singh as saying, users would be able to skip pre-roll ads, that advertisers wouldn't be charged for skipped ads,
