DirecTV and Google have entered into an ad sales partnership involving Google TV ads, the companies said today.

Under the deal, Google will become the sales representative for a broad selection of advertising inventory on several networks carried on DirecTV.

DriecTV national satellite inventory on Bloomberg, Fox Business, Centric, Fuel, G4, Current, Ovation, Fit, Sleuth, Chiller and TV Guide will be available via the Google TV Ads system across all dayparts, including primetime. Google TV Ads customers will be able to reach up to 30 million satellite households through both DirecTV and exisiting partnerships.

"We are delighted to partner with Google and embark on this initiative together," said Bob Riordan, Senior Vice President, DirecTV Advertising Sales.

"Google TV Ads is an excellent advertising tool and will be a tremendous complement to DIRECTV's existing suite of innovative assets."

DirecTV reaches 18.7 million TV households, which will allow Google TV advertisers to reach a variety of TV viewers.