Google, Facebook and Apple are no longer the underdogs. The online literati are now turning their critical eyes towards the new symbols of big capital. "Once you're big, you're not cute anymore!" Wise words from Markham C. Erickson , executive director of the Open Internet Coalition, on why Google is getting such attention from U.S. antitrust regulators. The current backlash against popular companies like Google, Apple and Facebook does indeed have an irrational side.