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Google Launches DoubleClick for Publishers
February 22, 2010, 5:56 pmGoogle has just announced its new ad serving technology which is geared for both large and small scale online publishers - DoubleClick for Publishers. This is actually a result of combining Google Ad Manager and DoubleClick Ad Exchange which Google purchase in 2008. DoubleClick for Publishers, the main service will be available for large online publishers while DFP Small Business is geared for growing online publishers and is a simple, free version of the DFP.
