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Google Launches Enhanced CPC for AdWords
August 17, 2010, 6:51 amGoogle has announced the launch of Enhanced CPC, a new automated bidding feature in AdWords, aimed at helping users improve ROI on campaigns with manual bidding. It uses the campaign's historical conversion tracking data to automatically adjust the Max CPC bid based on the likelihood that the ad will convert. Google says this should lead to more conversions while reducing the overall CPA. Take a look at this video: Get this video! Get this video! Get this video!
