Google has released three new options for advertiser goals in the AdWords opportunities tab. These are: 1. Maintain or Decrease Cost - Identify ideas that might help you maintain or decrease your current spend. 2. Increase Traffic - Identify ideas that can help you get more traffic at varying cost levels. 3. Balance Cost and Traffic - Review a mix of ideas that are aimed at either increasing traffic or decreasing costs. It has been a pretty busy month for the AdWords crew,