A few months ago, Google introduced AdWords Search Funnels reports . These describe click and impression behavior on Google.com that leads up to a conversion, with reports like Assisted Conversions, First and Last Click Analysis, Time Lag, and Path Length. These reports are proving helpful for advertisers that would like a little more brand benefit from search advertising. At SMX Advanced last week, Vic Drabicky of Range Online Media talked with WebProNews a little about this.