

News Archive
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
Google Sending More Than Its Share Of Search Traffic
December 20, 2007, 8:39 amSome people want everyone to like them, and this, to be honest, can be a bit pathetic. But businesses may need everyone (or at least a whole lot of folks) to like them, and so Rand Fishkin has addressed the issue of why Yahoo and MSN/Live don't always send much traffic.
After all, Google dominates the search market, but it doesn't yet own it; Hitwise puts the Mountain View-based company's October market share at 64.49 percent, not one hundred. A person might imagine, then, that traffic from Google would equal about 65 percent of the total search stream, and not 70 or eighty.

Said person, according to Fishkin, would often be wrong. With the help of a friend at Hitwise, he found that Google's responsible for almost 78 percent of search traffic to "IT Media" sites, and a little more than 69 percent of search traffic to "Internet & Technology" properties. "All Sites" receive around 72 percent of their search traffic from Google.
Chalk it up to the user base, the search experience, or whatever you like, then, but there's no need to worry about seeing high numbers from Google and low amounts of traffic from everything else.




