Google will begin adding "layers" of social networking features starting this fall, rather than unveiling a flashy product to compete with Facebook, Google CEO Eric Schmidt said yesterday at Zeitgeist.

"We're trying to take Google's core products and add a social component," Schmidt told Reuters. "If you think about it, it's obvious. With your permission, knowing more about who your friends are, we can provide more tailored recommendations. Search quality can get better."

He also denied rumors about a soon-to-be-announced "huge project" (the rumored Google Me). TechCrunch also provides coverage of the Google Zeitgeist Press Lunch.

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