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Google Talks Marketing Implications of Social Search
March 3, 2010, 9:46 amIt's no secret that Google delivers personalized search results on a user-by-user basis. In fact, software engineer Bryan Horling reportedly said at SMX West in Santa Clara that Google personalizes as much as 20 percent of any user's web searches, which would be one in five searches. One way that Google personalizes search results is with its social search feature, which it launched in January. At SMX, WebProNews discussed this feature with Google's Johanna Wright.
