It looks like more people want to join the anti-Google chorus because it is the cool thing to do. Of course, if you want to be unique you can’t just use regular old curse words because Steve Jobs took that one. Rupert Murdoch doesn’t really call Google names but he does think that their business is taking advantage of his hard work. So what to do?

Enter Mark Cuban and if history is any indicator he’s good for a quote or two right? Well as MediaPost reports he didn’t disappoint at a new York OnMedia event.

Outspoken billionaire cum provocateur Mark Cuban charged Google and other content aggregators Tuesday of being freeloaders — or worse. “The word that comes to mind is vampires,” he said. “When you think about vampires, they just suck on your blood.”

Cuban, who some might call a futurist and heads HDNet, said aggregators are effectively making money off others’ expensive news-gathering.

He urged newspapers and others to block Google News from linking to their sites. “Show some balls,” he said.

So how do you really feel, Mr. Cuban? Bashing Google is a favorite pastime of many business people these days so maybe he couldn’t resist. It’s hard to tell if Google is really evil or if others are fed up or just jealous. Either way it makes for interesting reading when the news is slow. Of course, not everyone thinks that Google has them over a barrel.

After Cuban delivered a keynote address Tuesday, he sat on a panel along with Huffington Post Chief Revenue Officer Greg Coleman, who said his company will be the anti-Murdoch. It has no intention to do anything but remain a fully ad-supported operation. “One hundred percent advertising,” Coleman said.

Coleman said the company is not daunted by a free-content world, and has “a huge wonderful business with Google right now.” Huffington Post has some cost advantages in a lean staff and no legacy distribution expenses.

Since this whole conversation has been going on long enough maybe Mr. Cuban’s call for publishers to “show some balls”, while not exactly common business terminology, is on point. If paywalls and Google blocking are the wave of the future maybe it’s just time to give it a shot and see if the idea has legs.

Have you had enough of this already?