Google's URL shortening service, Goo.gl, has added new features and launched it's open service and companion site today for public use. When the feature first went into action in December of last year, it was not a stand-alone one. It was only accessible through the Google Toolbar and FeedBurner. However, now is it openly available by visiting Goo.gl . New features added to Goo.gl include, breakdowns of link clickers, and QR codes for every link shortened.