(Cross-posted to the Google Public Policy Blog ) In 1978, people told Douglas Twiddy he was crazy when he started renting out vacation homes in the Outer Banks of North Carolina. More than 30 years later, his son Ross is using our AdWords advertising program to help attract prospective renters â€" and grow his small business, Twiddy . Thanks in part to AdWords, in just the past two years the company has added 100 new homes to its listings and hired 16 full-time employees,