Posted by gillian We all know that theres gold in the long tail. We know that there are huge numbers of searches, many of them completely unique, in the long tail. Avinash Kaushik affirmed recently at SMX Toronto , that the long tail provides an average of seven times the data of short tail metrics. Excuse me? Seven times? We are definitely not focusing enough attention on the long tail. The problem is that the long tail is hard to track and analyze. For example,