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Groundswell: what's in a name?

May 4, 2010, 9:03 am
by Josh Bernoff I continue to be amazed that people are still finding Groundswell relevant, two years after we published it in April of 2008. I've watched in delight as people have adopted the name as we intended - to refer to the whole constellation of social technology phenomena, from Amazon reviews to YouTube. A twitter search on "groundswell" reveals people still discovering it, debating it, and just internalizing it as a word in the social context.

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