My, how the SEO content development fur is flying. In the July 6 issue of MediaWeek, the headline " Council to Counter Web Generators' Growing Clout " was front and center.  The Internet Content Syndication Council (ICSC), comprised of representatives from firms such as Proctor and Gamble and Reuters, is complaining that content aggregators like Demand Media and Associated Content are "cheapening" the quality of Web content. I couldn't agree more.