by Josh Bernoff Here's the problem. "Influencers" - that's reporters, analysts, bloggers, anyone with an audience - are targets. PR people are the ones who want to influence them. The PR folks subscribe to databases from companies like Cision and Vocus and then send out hundreds of undifferentiated press releases (it's called "spray and pray"). Some of the pitches are more targeted, but based on my own inbox , most of them aren't.