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How Can You Learn Marketing From The Grateful Dead?
July 16, 2010, 11:43 amSometimes we learn best about doing things in new and innovative ways by understanding them in terms of something we already know. Stories provide useful context and perspective and thats exactly what David Meerman Scott has done with his latest book thats just been announced: Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History . A longtime fan of the Dead,
