In his book "Commonsense Direct and Digital Marketing," acclaimed marketer Drayton Bird highlights not only how direct marketing is still relevant, but how it can adapt to the buyer even more. While this blog post focuses more on the web part and goes beyond direct marketing, the points are still valid. What is the purpose of direct marketing? Bird says it's how you isolate each buyer and create a relationship with them. Sounds pretty relevant, right? There's more.