One of the things we do to help our SEO efforts is to write professional articles about our niche. We believe this is a great way to get links, and anyone can do this in their own niche. Let's say for the sake of example that we sell wedding shoes. Our staff knows a lot about this subject, and is very experienced in that field of work. Therefore this niche produces the most natural topics to write about. We would write about how to choose the most comfortable wedding shoes,