Brian Massey: "For most of us, analytics software behaves like idiot savants: they can surprise us with amazing feats of calculation, but totally miss the social cues that the rest of us take for granted. So, it’s no wonder that analytics packages struggle to tell us how we are doing socially.
As a follow-on to my column last month on measuring social media, I’d like to show you how I got Google Analytics to tell me how I was doing socially."