Posted by Jamie Today Ill talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I wont be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr. Pete , Paras Chopra and Oli Gardner have written some excellent blog posts on these topics recently. Instead, over the next several weeks, Ill be posting a few lessons Ive learned from doing CRO successfully (and unsuccessfully) for a variety of organizations.