That's not a typo. You can actually get 10,000% more backlinks in Google, simply by doing nothing . That's the jittery reality of Google Caffeine, the new indexing system that Google rolled out in June. Billed as the "largest collection of web content we've offered," , Caffeine indexes the Web more deeply and frequently, providing better real-time results for up-to-the-minute content like blogs and tweets. Google provides this diagram of how it works: So,