There are three kinds of lies: lies, damned lies, and statistics - Disreli We get presented with graphs and statistics every day. "Most SEOs think keywords in the title tag is an important ranking factor." "Spending on search to rise by $10b". Ever get that feeling that what you're being presented with sounds plausible, but the conclusion just doesn't make sense? Here are a few common ways people try to pull the wool over your eyes with statistics.