Ever wondered how to price your SEO services? Your products? Have you set your prices at a point where you can get the best possible returns? Pricing seems simple, but there's a bit of an art to getting it right. In this article we'll take a look at different ways to price, a few strategies to use, and why you might want to avoid charging everyone the same price. Why Pricing Strategy Matters Obviously, if we get our pricing wrong, we'll miss out on business.