You can use the social web to generate traffic. Learn which social media sites to use, how to handle negative feedback, how to set up a company blog and much more. It may take as long as 6 to 8 months to get results from search engine optimization, i.e from methods where you rewrite and redesign your site so that the search engines find relevant content more easily and rank your pages higher. That's a long time in a shifting market. The solution,