Imagine you woke up this morning and wrote an article. Just another article like all the articles you've been writing. Except something is different about this one. Tons of folks are clicking on this article. They're reading it and forwarding it to friends. They're signing up to your newsletter in droves. The numbers go into the hundreds, then into the thousands, then into the tens of thousands. What was it about that single article that created such a surge of traffic?