During the keynote at Google I/O last week, in which Google introduced both Google TV and the latest version of Android (Froyo ), VP of Engineering Vic Gundotra talked about advertising with regards to mobile (and this was before the AdMob acquisition got the green light from the FTC ). "It turns out we know a little bit about advertising," he said (and I'm paraphrasing, based on my live notes from the event). "This year is Google's tenth anniversary of providing ad solutions.