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Hyper-Local News Site Offers Production for Promotion
July 30, 2010, 4:01 pmWith cable nearly obliterating all signs of local programming on TV, one news outlet is taking it online with an interesting marketing plan to boot. In an interview with HyperlocalBlogger, James Macpherson details his plans to air 16-hours a week of original programming on his local news site Pasadena Now. The programming will include a daily morning show with news and interviews and live streaming of community events. In order to pay for the programming,
