

News Archive
March 2012
February 2012
January 2012
December 2011
November 2011
October 2011
September 2011
August 2011
July 2011
June 2011
May 2011
April 2011
March 2011
February 2011
January 2011
December 2010
November 2010
October 2010
September 2010
August 2010
July 2010
June 2010
May 2010
April 2010
March 2010
February 2010
January 2010
December 2009
November 2009
October 2009
September 2009
August 2009
July 2009
June 2009
May 2009
April 2009
March 2009
February 2009
December 2008
November 2008
October 2008
September 2008
August 2008
July 2008
June 2008
May 2008
April 2008
March 2008
February 2008
January 2008
December 2007
November 2007
October 2007
September 2007
August 2007
July 2007
June 2007
May 2007
April 2007
March 2007
February 2007
iAds Appear in the Wild
July 2, 2010, 9:58 am
Apple’s mobile ad platform iAds are beginning to appear in apps with the ad for the Nissan Leaf leading the way. This is the same ad that was showcased by Steve Jobs during the iAd demo during the Worldwide Developers Conference last month.
Last week, we noted that developers had begin incorporating support for Apple’s iAd mobile advertisements into updates for their applications, with a few applications starting to show placeholder banners and test ads ahead of the program’s official launch on July 1st. Right on time, iAd advertisements have begun to go live, although their presence appears to be very spotty on iAd-compatible applications at the moment with banners appearing only occasionally while at other times the apps simply show blank space in the banner location.
Sometimes the best way to learn about things like iAds is through a video because videos are cool! Here’s one explaining the platform and focusing on the Nissan ad to do so. It was created by Nissan and ad agency Chiat/Day.
Whether the iAd platform will be the only way to place an ad in an app as threatened by Apple remains to be seen since apps allowing third party ad placements by Google’s mobile AdSense and AdMob are apparently still being approved by Apple. That, of course, could go away at any minute and Apple may depend on that ‘fear’ to move developers toward the iAd movement without actually barring others from playing as well (strong move to prevent the feds from having any issues).
Judging from the response in the Macumors forum these ads are not exactly being seen by everyone yet.
With that in mind, just sit back and relax and enjoy your 4th of July weekend whether you see an iAd or not.






