by Josh Bernoff A Twitter account called @BPGlobalPR has been trashing and mocking BP for a while now. The new development is that he's blogging about what he's doing and why . What should BP do about this? Nothing. BP's first job is to fix the spill. Any other activity now is pointless and won't help. The PR department at BP's job is describe, accurately, what they are doing. Any attempts to spin are pointless and will backfire.