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IKEA Turns Consumer Behavior into Viral Marketing

August 23, 2010, 11:27 pm
Have you ever played hide-and-seek at IKEA? I have, though not intentionally. The stores are set up in these funky little mazes that make it very easy to lose a husband or a child while shopping, so it's no wonder that people have taken to playing the game there on purpose. This week, the idea rose to new heights when a person in Australia set up a Facebook event announcing a "massive" game at their local store. Since then, almost 4,

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