It's probably no surprise that Coca-Cola is the number one brand in the world, but did you know that they are one of only three non-techie brands to make the top ten? For the 11th year in a row, Interbrand has published their list of the 100 Best Global Brands and it's good news for Google and Shell and bad news for Toyota and BP. Interbrand uses a variety of criteria when dolling out the ranks including the many ways a brand touches and benefits an organization,