When we published Groundswell , we included a statistical tool called the Social Technographics Profile . This has been one of the most popular elements of the book, since it puts a survey-based framework on people's intuition about social technologies. Empowered , much more than Groundswell , focuses on the power of individuals and word of mouth. The question is, can you quantify that? Yes, you can. And since Empowered won't be out for months,