Today at the eMetrics conference in Washington DC we announced the new Website Optimizer Experiment Management API. The API allows for the creation and management of experiments outside of the Website Optimizer interface. I'd like to share a bit about why we are so excited about the API.

Today, creating and launching a Website Optimizer experiment is a series of steps. Depending on the design of your website, the content you want to test, and how savvy you are, these steps can be easy and quick or potentially difficult.

One of the most important steps in creating an experiment is adding the Website Optimizer tags to the test pages. This step can be problematic if your website uses a content management system or a third party shopping cart since it can be difficult to directly access the code for these pages.

With the Website Optimizer Experiment Management API, these platforms can integrate Website Optimizer directly into their services. Today we have two platforms that are launching their integrations: CrownPeak and Blast Advanced Media's Motivity CMS.

Both integrations allow you to create and launch Website Optimizer experiments without touching your website's code. Many other platforms are working on integrating with Website Optimizer, and we're excited about helping more businesses increase their conversion rates through website testing.

If you'd like to learn more about using the Website Optimizer API, we've got a number of resources for you. First and foremost is the Website Optimizer API site on Google Code. There you'll find complete documentation on the API and our Getting Started guide.

We also have set up a special Google Group for the Website Optimizer Experiment Management API. It's a place where you can discuss implementations and get questions answered. Visit the group here: http://groups.google.com/group/gwo-api/.

Lastly, we'd like to invite you to join us for a special webinar on the Website Optimizer Experiment Management API. The webinar will be held on October 28th at 10AM PDT. During the webinar, Website Optimizer engineers will walk you through how the API works. Also Blast Advanced Media and CrownPeak will demonstrate how they've integrated Website Optimizer into their platforms.

You need to register for the webinar, which you can do here: https://googleonline.webex.com/googleonline/onstage/g.php?t=a&d=577316679. We'll record the webinar as well so you can reference it later.

We're very excited about the Website Optimizer API and what it means for website testing. Let us know your thoughts in the comments.

Posted by Trevor Claiborne, Website Optimizer team