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Is Google Instant aimed at killing "I Feel Lucky" & making more money?

September 10, 2010, 2:11 am
By now I'm sure everyone's all seen and had a play around with the new Google Instant search interface. There's lots of early reaction to this on the web, my own included on Econsultancy yesterday . Obviously the main goal behind this is to provide results much more quickly and look to improve a searchers overall user experience. But has anyone else noticed that the "I feel lucky", while still listed on the homepage, is actually now redundant?

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