When it comes to social media, it appears Google is playing a guessing game.

Exhibit A:

Google has announced it will start spidering your Google Buzz content and bring anything relevant into your Social Search results–you know, that little box that you see at the bottom of your search results page?

Anyway, from the hundreds of words on the page, just one stood out to me:

Google makes a best guess about whose public content you may want to see in your search results — the content you see comes from your “social circle.”

Did you see it? Take another look:

Google makes a best guess about whose public content you may want to see in your search results — the content you see comes from your “social circle.”

A guess Google?

Billions of dollars in algorithms and you’re making a “best guess” on what social media content might be relevant to our search? I can hear Yoda now, “know or know not, there is no guess!”

OK, so it’s just a word. Google “guesses” all the time. After all, only you truly know the intent of your search. However, I thought it was an unfortunate use of the word–especially when Google seems to be making all the wrong guesses in social media.