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Is Microsoft's Mojo Returning?
April 19, 2010, 2:35 amTime for the last in our series of interviews with Ashley Highfield. In the first, Ashley - MD of Microsoft's Consumer & Online division in the UK - talked about the new Bing TV ads that have been launched in the UK. The second part concentrated on the idea behind the new MSN Video Player experience, and what the format held in store for advertisers. In this final part, we discuss the notion that Microsoft might just be getting its "mojo" back.
