Games on Santa Monica Pier Content is king..still!! Id not heard that phrase for a while. I suppose many of us find it a little cliché, but it resounded around the halls of the Loews Hotel in LA this week. In the Contextual Advertising session on Tuesday the panel talked about the need for a different kind of content. One that gave control to the user and involved them some way. Lance Podell, CEO of Next New Networks, put it very well when he said,